Starting in August 2019, we’re bringing the entire MAGIC community under one roof – officially moving to the Las Vegas Convention Center, which will finalize an expansion in January 2021 and full renovation to a state of the art facility by 2023.
The decision to unify MAGIC will help make buyers’ experience more efficient and productive, while simultaneously increasing connectivity, cooperation and opportunity for both brands and retailers. Additionally, consolidation into one venue is sustainable and helps to reduce our carbon footprint.
ONE MAGIC in Las Vegas harnesses the power of the interplay between its distinct shows and communities to create a wealth of opportunity for an entire industry. By bringing fashion’s best elements together at one campus, complete with connected neighborhoods, we increase our customers’ potential for business.
The ONE MAGIC vision will drive the year-round success of unique markets through community-building initiatives, new programs and micro-events required by niche categories.
In August, ONE MAGIC will be mobile-supported, fully interlinked and equipped with best-in-class technology. The MAGIC Las Vegas mobile app enables buyers to seamlessly navigate the new venue, locate relevant brands or products across all shows, and includes a convenient digital concierge service. Other features, such as matchmaking and expedited event entry complete the full complement of service enhancements customers can expect within the all-new mobile solution.
Informa is investing $15 million in its Fashion Division and as a part of that customers will see/experience new experiences on the show floor, additional educational programs, year-round micro-events, retail relations and innovative programming for MAGIC. New initiatives include a partnership with Spotify and a new conference program.
The Las Vegas Convention Center is investing $860 million into the expansion and $540 million into a complete renovation, creating a state-of-the-art facility and the 2nd largest convention center in the world.
In 2021, the Las Vegas Convention Center will finalize an expansion, making it one of the most technologically-advanced and desired convention centers in the world. Renovations will continue into January 2023.
The all-new, sustainable facility will add high-end finishes and a number of state-of the-art upgrades designed to enhance show experience.
MAGIC will take place August 12, 13 and 14 with SOURCING opening a day earlier on the 11th. For more information about registering and the show click here.
